#GlaxierCaseStudy: Next Practice Newstead

Next Practice Newstead Medical Center that wish to attract local customers

Next Practice Newstead is a state-of-the-art medical centre that offers a comprehensive range of healthcare services for men, women, and children of all ages. The challenge for the Next Practice Newstead team was to increase brand awareness and drive leads in the local community. Glaxier was tasked with creating and implementing an effective digital marketing strategy to achieve these goals.

Desire to be another choice for local patients.

The healthcare industry is highly competitive, and the task of standing out in the local community and driving leads was no easy feat. With a new medical centre, it was crucial to generate a buzz and make Next Practice Newstead the first choice for patients when they were in need of medical assistance.

Glaxier strategy on two platforms to increase awareness of Next Practice Newstead

To achieve this, Glaxier developed a targeted digital marketing strategy that included a combination of Google search campaigns and Facebook awareness campaigns. The search campaign was designed to drive leads by targeting keywords related to Next Practice Newstead and its services. The Facebook awareness campaign was focused on increasing brand awareness and reaching a wider audience by utilising Facebook Pixel.

As a result of strategy changes, more individuals are aware of Next Practice Newstead.

The strategy was highly successful, with more than 20 leads coming in monthly from the Google search campaign and over 300 people clicking on the ads to learn more about Next Practice Newstead. The cost-per-lead was significantly lower than previous campaigns, and the return on investment was substantial.

An key turning point in brand awareness through advertising on two channels.

The digital marketing strategy developed by Glaxier was effective in increasing brand awareness and driving leads for Next Practice Newstead. The use of Google search campaigns and Facebook awareness campaigns, along with Facebook Pixel, allowed the team to reach a wider audience and generate a buzz around the new medical centre. The result was a significant increase in leads and a strong return on investment.