#GlaxierCaseStudy : Picklebet

#GlaxierCaseStudy : Picklebet

Picklebet was one of the first esports startups in Australia.

Picklebet is a startup company in Australia that is pioneering the esports betting industry. Being an ex-gamer, our founder is passionate about bringing back all his childhood memories through Picklebet. The research and development of the esports industry and new games is an exciting journey for us.

Search keywords that are too wide do not guarantee that you will get customers.

Picklebet was facing a challenge in scaling their business while maintaining a profitable cost per deposit. The previous agency was using a broad approach in targeting keywords on Google Ads, resulting in users with low intent and a low chance of being interested in esports betting. Glaxier took a different approach by focusing solely on esports and betting keywords.

The solution proposed by Glaxier

To increase awareness, sign-ups, and deposits, Glaxier ran Google Search Ads, Google Display Ads, Discovery, and YouTube campaigns. We also implemented retargeting for people who had engaged with the brand to ensure that money spent on raising awareness would not be wasted. Our search campaign was hyper-targeted to maximize the sign-up rate and keep the cost per deposit within the KPI.

Previously, the campaign was unable to track deposits and sign-ups correctly, so we worked with the client to set up proper tracking to ensure that our campaigns were effective and accountable for any leads they generated. We also aligned our campaigns with the seasonality in the esports industry and big competitions to make sure we targeted the right games at the right time.

Outcomes following the implementation of a new strategy

Our efforts led to a 55% reduction in cost per click, a cost per deposit that was well below the client's target, and more leads than ever before (based on Picklebet's feedback - we did not have full comparison as the previous agency did not have accurate tracking in place). After working with Picklebet for over a year, we have seen their Google Ads campaign grow by 6,000%.

Businesses should prioritise the tracking of success in digital campaigns.

The partnership between Picklebet and Glaxier highlights the importance of proper tracking in digital campaigns and targeted advertising. Without accurate tracking in place, it's impossible to measure the true effectiveness of a campaign and make informed decisions for future strategies. The results of this partnership demonstrate the success that can be achieved when working with a professional digital agency like Glaxier. By focusing on esports and betting keywords, we were able to reduce the cost per click by 55% and achieve a cost per deposit well below the client's target. Not only that, but we also saw a growth of 6,000% in their Google Ads campaign over the course of a year.

If you're looking to take your digital advertising to the next level, we invite you to book a free consultation with us today and see the difference professional targeting and tracking can make for your business.